the easiest way is to sketch something out on paper, scan it and then trace the scan using a vector program like adobe illustrator. keeping it as a vector lets you scale the image to different sizes without pixelation. for the cs3 series, they let you download the programs and use them free for 30 days, i'm not sure if they're still doing that for the new cs4 series though.
as for the logo itself, simple is better. I would recommend sticking with 1 or 2 colours. and try photocopying it or setting it to greyscale to see how it would look if someone were to copy it on an invoice or something. True red
when photocopied usually comes out as black, for example. That could easily make a pretty logo unreadable. Consider also where you're going to be using it the most; if it's a long name you may opt for a symbolic logo with out the name in it, or you can go for two like mcdonald's (the "m"
by itself, or the full name version
alternativly, you can hire someone. tulane probably has a graphic design department, you could probably get a student to do a decent one for you pretty cheaply (or hire a not-so-cheap professional designer.. :D)
[23:45] enlever: Ugh, I officially hate white heads >.<
[23:46] ro: im sorry, we'll all go decapitate ourselves..
[23:46] inthebetween: YAY GROUP DECAPITATION