It's all about preference. First of all, it's better for a consumer just to buy a PS3 and not spend any extra cash getting a 360 and a BR player.. The cheapest 360 is like 199$ and you get a good stand alone BR player from a reputed brand for something like 200-300$, so it makes sense to just buy a PS3 for 299$. Same thing happened with DVDs and people flocked to the PS2 cause it was cheaper and you got everything in one place.
For a consumer who has a BR player, still the decision goes in favor of the PS3 mainly cause even if you take out BR, the PS3 offers more than the 360 like Wifi out of the Box (M$ charges 100$ for Wifi adapters), every PS3 has a HDD (199$ 360 does not come with HDD, and 299$ one is the same price as PS3), Bluetooth in PS3, Chargeable remotes, FREE ONLINE (HUGE FACTOR), BETTER RELIABILITY (ANOTHER HUGE FACTOR), 7.1 FULL HD surround sound (Since you put out the Home theatre factor.. 360 does only 5.1 due to lack of space in DVD)... Thus these things tip the balance in PS3s favor (and it shows as PS3 has been outselling the 360 ever since the PS3 Slim with price drop landed.. PS3 outsold the 360 by a whopping 3 million in the last 4 months shrinking the lead the 360 had due to the head start from 8 to 4.5 million).
And lastly, it's about the games and PS3 arguably wins mainly cause most franchises most kids have played on their PS1 and PS2 (note PS1 sold more than 100 million and PS2 more than 140 million) are available on the PS3... Brand recognition is where PS3 trumps the 360. Granted first exclusives like Final Fantasy and DMC are now available on the 360, but still the series are recognized by PS3 (this shows as more than 2 million PS3s were sold in a week last month when FF landed). Also PS3 is graphically advance than a 360.. Just look at PS3 exclusives like Uncharted 2, Killzone 2 and God Of War 3 and you get why PS3 is more powerful.
In short, the only reason 360 is ahead of the PS3 in worldwide sales is cause it was released a year earlier in US and nearly a year and half earlier in Europe.... Still PS3 is catching up well with only 4.5 million to go..Not bad.
If I had a stand alone BR player (which I wouldn't since I am not dumb), still PS3 will be my first choice mainly cause the games I like are available on it. I even own a 360, but the only franchises that draw my attention are Mass Effect and Gears of War... Halo doesn't interest me and there isn't much games to brag about... On the PS3 side, Uncharted series (Highest rated exclusive this gen 97 on meta), MGS series, Final Fantasy (Verses 13 is still exclusive to PS3), God Of War series, Little Big Planet, Killzone/Resistance series, Gran Turismo series all interest me more.. Personal preference, but I personally fell PS3 line up trumps the 360. Besides, the games I mentioned wouldn't even be possible on a 360 mainly cause of their weight (MGS4- 40GB, UC2- 35GB, KZ2-30GB...). To be frank DVD is sooo last gen. Disc swapping is a thing of the past.
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